The systems already exist. They just don’t talk to each other.
We build the integrations between HubSpot and the systems Australian businesses actually run on. NetSuite. Property Tree. Insight. Xero. Microsoft 365. AI agents. Production builds, not Zapier glue.
The premise
Your humans should not be the integration layer.
Most businesses your size run 6 to 15 SaaS tools across their core operations. Each one works fine in isolation. Almost none of them talk to each other. The hidden cost is three or four FTEs of copy-paste work nobody puts on a budget line.
The person designing the integration is the same person you hired for AI strategy or fractional CIO work. No handoff to a separate integration team. No vendor-led implementation that quietly locks you in. No three-system Zapier chain that breaks the moment a field name changes.
Read: Stop using your team as the integration layerHow the work runs
- 1. Diagnose. One or two sessions to find out which sync you actually need. Often different from the one the vendor doc described.
- 2. Design in markdown. Field map, business rules, failure modes, audit trail. Reviewable before a line of code is written.
- 3. Build in code. AWS Lambda. Version control. Proper logging. Not Zapier.
- 4. Operate, then hand over. We run it until handover makes sense. Then you own the code, the infra, and the playbook.
What we have shipped
Five integration patterns we have delivered.
Each one is a real engagement. Client names anonymised on the public site. Happy to walk through specifics under NDA on a call.
- 01 —
HubSpot ↔ NetSuite
Bi-directional deal and account sync. Live NetSuite pricing on HubSpot quotes. Deal collaborator visibility across both systems. Shipped for an Australian B2B distribution business running roughly $50M of pipeline through HubSpot.
Read the case study - 02 —
HubSpot ↔ Insight Broking
Policy and client data sync between Insight (the Australian insurance broking platform) and HubSpot. Class-of-risk ticket pipelines across motor, home, landlords, commercial and farm. Built for a boutique brokerage.
Read the case study - 03 —
HubSpot ↔ Property Tree
Custom Outlook add-in surfacing Property Tree property, tenancy and owner context inside the email the property manager is already reading. Built for an Australian residential PM business managing thousands of tenancies.
Read the case study - 04 —
HubSpot ↔ Xero
Quote to invoice without retyping. Foreign supplier bills extracted, FX-converted to AUD, and drafted into Xero with the PDF attached. We use this in our own books every week.
Read the case study - 05 —
HubSpot ↔ AI agents
Claude-powered agents that read HubSpot for context, propose actions, and only write after a human approves. Knowledge agents, follow-up watchers, meeting briefs, deal-stage mappers, conversation summarisers.
Read the case study
Related thinking
From our writing.
Stop using your team as the integration layer
When your SaaS tools don’t talk, your humans become the integration layer. The hidden cost is three or four FTEs of manual data shuffling nobody counts.
Read articleThe forms paradox: when automation outcosts the work
Most firms have a work-request form that takes longer to fill in than the task itself. The three-question test for finding yours, and why it persists.
Read article
Got two systems that should talk and don’t?
Thirty minutes on a call. We will tell you whether it’s a two-week build, a twelve-week build, or whether the real answer is a different system entirely.
Book a discovery call