HubSpot to NetSuite, without the duplicate accounts.
Bi-directional deal and account sync. Live NetSuite pricing on HubSpot quotes. Visibility of who in operations is touching the account you are about to call. Shipped for an Australian B2B distribution business processing roughly $50M of pipeline through HubSpot.
What goes wrong without it
Four ways HubSpot and NetSuite quietly diverge.
Both systems pretend to be system of record for the customer. NetSuite is right about accounts, items and pricing. HubSpot is right about the sales conversation. The contradiction is where every integration project lives.
- 01 —
Duplicate accounts in NetSuite
A rep creates a HubSpot deal against a contact whose account already exists in NetSuite under a different spelling. Finance discovers two records weeks later and one of them has the wrong terms.
- 02 —
Stale pricing on quotes
The HubSpot catalogue was last refreshed in Q1. The rep is quoting from numbers that have moved. The CFO finds out after the deal closes.
- 03 —
Orphan deals
Closed-won in HubSpot. Never made it across to NetSuite for fulfilment. Discovered three weeks later when the customer asks where their order is.
- 04 —
Nobody knows who else is on the account
Sales rep calls a customer. Customer mentions a conversation they had with operations last week. Rep has no idea that conversation happened.
What we shipped
A custom layer on top of the native connector. Six workstreams over twelve months.
The client kept the native HubSpot–NetSuite connector for the things it does well (vanilla account and contact sync). We added a custom layer on top of the NetSuite REST API for the things it does not.
Delivered as part of a broader fractional CIO engagement covering AI strategy, vendor consolidation and platform roadmap. Each integration feature was scoped, built, shipped and reversible inside two to three weeks. The CFO knew what was being built and why before it shipped.
Features in production
- NetSuite contact resolution on deal create. On HubSpot deal creation, the integration resolves the NetSuite parent account via the REST API. New duplicates stopped on day one.
- Deal collaborator sync. Sales reps in HubSpot can see every NetSuite user touching the same account. Eliminates the "who else is on this?" question.
- Live quote pricing. The HubSpot quote builder pulls current NetSuite catalogue pricing at quote-creation time. No more spreadsheets.
- Audit and recovery. Every sync event is logged. Failures retry idempotently. A single dashboard shows what failed, when, and why.
How it’s built
AWS Lambda. NetSuite REST API. HubSpot Webhooks. Infrastructure as code.
We do not build production HubSpot–NetSuite integration on Zapier. The volume, the error-recovery requirements, the audit-trail needs and the NetSuite API maintenance windows all rule it out. Our builds use AWS Lambda with HubSpot Webhooks v3, the NetSuite REST API (SuiteTalk and SuiteQL), and AWS CDK for infrastructure-as-code so the whole stack is reviewable and reproducible.
The client owns the code at handover. The field maps, the failure modes and the operations playbook all live in markdown next to the code. We work with the in-house IT partner during transition so nothing depends on us being available.
Need HubSpot and NetSuite to actually talk?
Thirty minutes on a call. We map the data flow you need and tell you honestly whether it’s a three-week build, a twelve-week build, or whether the underlying problem is something else.
Book a discovery callOr back to the Integrations hub · Tom Leyden · tom.leyden@redyellowblue.com.au · +61 413 432 185